{"collectionById":{"ae4ddc7c-d16f-497a-8ca5-c44ef0ea38f4":{"id":"ae4ddc7c-d16f-497a-8ca5-c44ef0ea38f4","name":"works","fieldSchemas":[{"id":"9968938c-1e5c-4555-9913-5bec74638466","name":"Category","type":"plain_text"},{"id":"a4d53820-9a8e-4129-9a19-3aeb454fe540","name":"Year","type":"plain_text"},{"id":"ad9ef6c8-8d94-40ef-8da8-4f302b9e2eb8","name":"Article content","type":"rich_text"},{"id":"93a6d692-64a7-44d7-bce5-fac95153019d","name":"Title","type":"plain_text","role":"primary"},{"id":"0dcf8a7e-bbd6-452b-8b72-313a6860f60f","name":"Case Hero image","type":"image"},{"id":"f1c0a374-a507-4949-8d40-a57b0516ebfd","name":"Article intro","type":"plain_text"},{"id":"b5582fba-71f0-4acb-92f8-ec8c64421de1","name":"Slug","type":"slug","role":"slug"}],"itemById":{"f9eb9d2a-ee79-4c8c-b5b9-e75e2f9c3865":{"id":"f9eb9d2a-ee79-4c8c-b5b9-e75e2f9c3865","index":"$","collectionId":"ae4ddc7c-d16f-497a-8ca5-c44ef0ea38f4","fields":[{"id":"46d94332-db03-456c-b289-a8226f272ab8","value":"2023","itemId":"f9eb9d2a-ee79-4c8c-b5b9-e75e2f9c3865","fieldSchemaId":"a4d53820-9a8e-4129-9a19-3aeb454fe540"},{"id":"b5d13831-8ead-48c5-93fb-369e5dd27155","value":"메타버스 기반 SNS 앱을 제로베이스에서 2주 만에 설계하고 런칭한 프로젝트입니다. UX 리서치부터 서비스 전략 수립, 디자인 시스템 설계까지 전 과정을 담당했습니다.","itemId":"f9eb9d2a-ee79-4c8c-b5b9-e75e2f9c3865","fieldSchemaId":"f1c0a374-a507-4949-8d40-a57b0516ebfd"},{"id":"685413b2-152a-4b3b-b8ad-40b498d4b7d2","value":"Boppin","itemId":"f9eb9d2a-ee79-4c8c-b5b9-e75e2f9c3865","fieldSchemaId":"93a6d692-64a7-44d7-bce5-fac95153019d"},{"id":"940c5788-37ea-4f9b-a0da-5c3db368381c","value":"{\"image\":\"df75887ee8c47f041471de483b2cdd5529be55e8\",\"imageThumbnail\":\"0abc3e5782966b6aa618a2549d6a8819ae2db2e3\",\"originalImageHeight\":1708,\"originalImageWidth\":3840,\"altText\":\"\",\"fileName\":\"bo01.png\"}","itemId":"f9eb9d2a-ee79-4c8c-b5b9-e75e2f9c3865","fieldSchemaId":"0dcf8a7e-bbd6-452b-8b72-313a6860f60f"},{"id":"a2ea95c6-aa86-4cb7-a42b-f13c0806bd0f","value":"Product Design","itemId":"f9eb9d2a-ee79-4c8c-b5b9-e75e2f9c3865","fieldSchemaId":"9968938c-1e5c-4555-9913-5bec74638466"},{"id":"7c06abf5-6ead-4d15-8dfc-ad4ceb90d198","value":"{\"root\":{\"children\":[{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"배경\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"heading\",\"version\":1,\"tag\":\"h5\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"블록체인 시장이 침체되던 시점에 메타버스 SNS '본디'가 급성장했습니다. 기존 NFT 프로젝트의 3D 아바타 리소스를 활용해 메타버스 시장에 빠르게 진입하는 것이 목표였습니다. 빠른 출시를 전제로 시작한 프로젝트였습니다.\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"type\":\"image\",\"version\":1,\"hash\":\"f876806c9d6322e444945a2240c1c37144057479\",\"src\":\"https://s3-alpha-sig.figma.com/img/f876/806c/9d6322e444945a2240c1c37144057479?Expires=1777852800\u0026Key-Pair-Id=APKAQ4GOSFWCW27IBOMQ\u0026Signature=GTOtIoAHFohXXVk3Am-tSAhdkhG6k-nuTIKfZ-YQRrbPmG23iF1os9ya4Y3iyUL4dL4GXr6nZxCz2plU03obgeQusUgmTDxwTr9wkdalPKCTxp7PvVsp1EOCy8fpDEKcy-yEjaVr5RVwjrf4bllUQaQBbsZf9TOR3IgD5zKIv~GJYxTaNgJVJHwbSSMDy5o8pdDKctEHRmUrBTCA0G-ROQzr2~7WLUqPUNv-hVlmLLDsfJDlzCEGih818G8WH2JC9ZjiNjB9-8vtoTM1DxepNm~Aet3SoEsE5SMRUIOehSThJgZa0ySw2Vz7s-V6TjtrmhO8DzBZAhkWYSDWctZ0nw__\",\"altText\":\"\",\"originalImageWidth\":1920,\"originalImageHeight\":1110,\"isFillWidth\":false}],\"direction\":\"ltr\",\"format\":\"left\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"type\":\"linebreak\",\"version\":1},{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"리서치\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"heading\",\"version\":1,\"tag\":\"h5\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"본디 이용자 5명을 서비스 몰입도에 따라 Light·Middle·Heavy로 분류하고 인터뷰를 진행했습니다. 아바타 꾸미기, 공간 꾸미기, 타인과의 소통 세 가지 핵심 경험을 중심으로 사용 행동을 관찰했습니다.\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"인터뷰 결과, 아바타 꾸미기 만족도는 전반적으로 높았지만 방 꾸미기 만족도는 낮았습니다. Heavy 유저일수록 \\\"인테리어 아이템이 적어서 원하는 컨셉으로 꾸밀 수 없다\\\"는 불만이 두드러졌습니다. 고객 여정 지도를 통해 타인과의 소통 과정에서 감정 상태가 공통적으로 낮아지는 구간도 파악했습니다.\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"이 리서치를 기반으로 방 꾸미기를 서비스 차별화 포인트로 설정하고, 공간 중심의 메타버스 SNS로 서비스 방향을 잡았습니다. 리서치 상세 과정은 \",\"type\":\"text\",\"version\":1},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"브런치\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"link\",\"version\":1,\"rel\":\"noreferrer\",\"target\":null,\"title\":null,\"url\":\"\"},{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"에서 확인할 수 있습니다.\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"디자인 전략\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"heading\",\"version\":1,\"tag\":\"h5\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"type\":\"image\",\"version\":1,\"hash\":\"7521bc94d69d88dfba09bf9d6cdaac1a71e2c319\",\"src\":\"https://s3-alpha-sig.figma.com/img/7521/bc94/d69d88dfba09bf9d6cdaac1a71e2c319?Expires=1777852800\u0026Key-Pair-Id=APKAQ4GOSFWCW27IBOMQ\u0026Signature=B~yUWKpBWFXyRNceXmp8drxvwfySJZZA-bkPcmCd7yxVvEesBcLbPk9ZJNsq6hyEthccdX1J2ytaAMpUT~A297Y2-mOcGFB1pueonQESU9qJp2QIVLEN75CR2Vppk5tB9jeZMdl8B8Czs0QSjuSjs8uHiFIRQ8Elz2WEQ5x0sONmoczAAf0curXS3S0Wc-Q8dbsfTwxra7wiAv8-pyQoGFKPkzfX9ct0acFrCxQbEBAgs0ay5akkK9RJa3DBoYUwVHuQWqkYblAITR44arfYyCukp~gvaMWuCU9V-STt4riv7ggDwFW4r4rMDA9PNyBoYkUT3VoP3L77PS9OuXzLow__\",\"altText\":\"\",\"originalImageWidth\":1920,\"originalImageHeight\":1114,\"isFillWidth\":false}],\"direction\":null,\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"리서치 인사이트를 바탕으로 세 가지 방향으로 설계했습니다. 인테리어 아이템의 테마와 컨셉을 명확하게 구성하고, 취향 기반 매칭으로 자연스러운 관계 형성을 유도하고, 직관적인 UX 원칙으로 본디의 사용성 문제를 보완했습니다. 서비스 에센스를 'Connected'로 정의하고, 이를 디자인 원칙의 기준으로 삼았습니다.\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"type\":\"image\",\"version\":1,\"hash\":\"4524abfb5c4062d88769fd23420fe0ab2fb7e7ed\",\"src\":\"https://s3-alpha-sig.figma.com/img/4524/abfb/5c4062d88769fd23420fe0ab2fb7e7ed?Expires=1777852800\u0026Key-Pair-Id=APKAQ4GOSFWCW27IBOMQ\u0026Signature=jq~rTLiMNMNFZmb~zlRCl7k7LIIrhFaocv7tsUBaZnPTbrmpvyY~d8P~RX77RtAM28OaXumhgwHjH9s3CqkdEjUxKto1rTnfgUJUgYU8fFd7AAjVUr9NThRiXvq-jfW-HVo2ETG60c3uC1doTkb0iqxw3LFHVJTNEkUyv0KEVYIx0O2jG9IrIc9oV8jh9RyiWNwrtV3Fvr4zLPqFR8q5XaqBam3cxgETarXXO9VLRv3P9DNoMgMuz5WCAdM-LmQe6HBZBhSA3ALbRheNz-izNVWdFXgdDXFsYud8HEulNi7Ya55wMRNnj4IaV7HC4z2eZRNd53nrOcnWLLTwEBGXaA__\",\"altText\":\"\",\"originalImageWidth\":1920,\"originalImageHeight\":1026,\"isFillWidth\":false}],\"direction\":null,\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"회고 및 결과\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"heading\",\"version\":1,\"tag\":\"h5\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"The evolution isn’t just about tools—it’s about process. Strong reporting systems create reusable infrastructure: central data sources, shared assumptions, and templated disclosures. That infrastructure makes reporting faster, easier, and more resilient.\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"From Reporting to Readiness\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"heading\",\"version\":1,\"tag\":\"h5\"},{\"children\":[],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"},{\"children\":[{\"detail\":0,\"format\":0,\"mode\":\"normal\",\"style\":\"\",\"text\":\"When reporting is treated as an outcome, it’s a burden. When treated as infrastructure, it becomes an advantage. Organizations with robust systems can respond to new standards, evolving regulations, and stakeholder questions with confidence—not scramble.\",\"type\":\"text\",\"version\":1}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"paragraph\",\"version\":1,\"textFormat\":0,\"textStyle\":\"\"}],\"direction\":\"ltr\",\"format\":\"\",\"indent\":0,\"type\":\"root\",\"version\":1}}","itemId":"f9eb9d2a-ee79-4c8c-b5b9-e75e2f9c3865","fieldSchemaId":"ad9ef6c8-8d94-40ef-8da8-4f302b9e2eb8"}]}}}},"slugByItemId":{"3c93a035-6cf9-45de-8871-3d2bd312a93e":"genetica","db8a51e6-8639-4663-ba54-22ede0613956":"buddystock","21f8846b-92aa-42fa-9777-421d97313dd1":"arichain-2-0","470c1259-80d3-4d82-aa59-9bd8e12943a6":"we-ar-website","f9eb9d2a-ee79-4c8c-b5b9-e75e2f9c3865":"boppin","8897cd77-4018-42d9-8ef2-6f1ec45e9abd":"witchcraft"}}